Scaling Escape Campus to 7x ROAS across three markets
Three campuses, three languages, one fragmented ad account with no tracking — rebuilt from the ground up into a cross-market acquisition engine where budget followed performance, week to week.
A fragmented account with no visibility into what actually worked
Three markets — Italy, the UK and Spain — were running out of a single, fragmented ad account with no conversion tracking in place. Budgets were allocated arbitrarily, and there was no way to see which market or campaign was actually driving enrollments.
Without that visibility, spend couldn't follow performance: strong markets were starved and weak ones were funded out of habit rather than evidence.
Rebuild the foundation, then let the data steer the budget
Rebuilt the campaign structure from scratch
New architecture with market-specific ad sets and audience logic, so each country could be targeted, measured and optimised on its own terms instead of fighting for the same budget in one tangled account.
Set up conversion tracking & custom events
Implemented proper tracking and custom events to measure real enrollment intent — turning "we think this is working" into a number we could actually act on.
Dynamic cross-market budget reallocation
Budget was reallocated across markets every week based on CPL performance, so spend consistently flowed to where it produced the lowest cost per qualified lead.
Integrated Mailchimp email sequences
Built onboarding and re-engagement flows for the UK campus, extending the funnel beyond the click so paid traffic kept converting after the first touch.
Continuous testing per market
Ongoing testing of formats, creatives and audiences to find the highest-performing combination for each market and language — adapted independently rather than copy-pasted across borders.
Spend that followed performance — and the numbers to prove it
With structure and tracking in place, the account became a measurable acquisition engine. Peak months reached a 7x return on ad spend, CPL on Meta held in the €8–10 range, and budgets up to €100K/month were managed across all three markets — with allocation driven by weekly evidence rather than guesswork.
From an arbitrary, invisible spend to three markets where every euro was measured — and moved to where it performed.
Want this on your account?
If your paid media is running without clear tracking or a logic to the budget, that's exactly the kind of thing I fix. Let's take a look together.
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